Nearly nine years ago, the Menabolis writer revealed a family skeleton for the podcast.
Steve Marsh had a “secret sister” – older brother who put his parents to adopt before they got married, when they were not ready to raise a child. He wanted to help find it.
Fortunately for Mr. Marsh, his thorny problem fits accurately with a new podcast hypothesis: “heavyweight” is intended for personal tasks, and to face regret and resentment healing. Jonathan Goldstein, a voic journalist for a long time, was hosted by Jonathan Goldstein, a vocal journalist who has long installed the exhibition show in dry humor.
“This imagination of the existence of this nervous Jewish colleague who has to include himself in the most sensitive parts of people’s lives – it is just entertaining,” said Mr. Marsh, who lasted for nearly three years.Alert the spoilerHis family called and got to know his sister.
“Heavyweight” was early, as it reached the first place on Apple Podcast shortly after he appeared for the first time in 2016 and gained widely. Highly important acclaim. Co -host for “Longform” And invite her “One of the most convincing and move things that anyone in the media puts anywhere.”
Podcast was canceled by Spotify in 2023, where the sound giant made an important hairstyle. And with more time after the last episode of “Heavyweight” – about the routine twin brothers who follow their younger brother’s passionate parrot – it seemed unlikely to return.
But on Tuesday, the company, Pushkin Industries, announced by Malcolm Gladwell, announced that “heavy weight” has joined the podcast and will be released new episodes this year.
Pushkin’s investment is a bet that the narrative voice can still win the hearts of the masses, even in the landscape now crowded with the interview programs throughout the year. Although the documentary stories novel flourished in early 2010, led by “This American Life” and “Radiolb”, today the most popular and influential podcast, is long interview programs (and easier to produce), which have been released many videos. Some of them are very profitable: About Alex Cooper, Jo Rogan and Kelce Brothers chat programs into various media empires.
“I listen to a lot of interview,” Mr. Goldstein said. ” “I just feel that there should be a different name. It is unfortunate that they all fall under the slogan” PodCasts “, because what we do is a more documentary film.”
Pushkin’s deal with “heavyweight” does not resemble this type of eyes that make the headlines when it sells one of the best rights in advertising and distribution, as the numbers exceed $ 100 million or 200 million dollars.
Instead, it includes making Mr. Goldstein and his long -term producers have been full -time employees in Pushkin, with benefits and access to technical support, research, legal and operations. (Advertising and distribution of Pushkin offers are supported by iheartpodcasts.)
Greta Cohen, CEO of Bouorkin, said that the deal includes standard revenue sharing agreements, there was no significant reduction in the pre -examination of Mr. Goldstein. The arrangement was described as “unique” and refused to reveal the budget of the show.
Mr. Goldstein, who is now 55 years old, based in Minneapolis, created a “heavy weight” with Gimlet Media, a podcast that focuses on the narration founded in Brooklyn, which was acquired by Spotify for $ 230 million in early 2019-Esar Boom For podcast.
By 2023, the Podcast Department of Spotify was “strategic reorganization” where the advertising market stumbled. The company has registered 200 people and folded in Spotify Studios. Later that year, the “heavyweight”, which expanded from focusing on Mr. Goldstein, his family and friends, was canceled to his listeners.
Over the next year, Mr. Goldstein spoke to many companies in his search for a new home on “heavyweight”, he said – main networks, but also, at some point, Washington Post.
Mr. Goldstein said that although the show contains an eager base for fans (on Redait, listeners are still exchanging their “most tears” rings), it is complicated to result. He said that less than half of all stories become full rings, and each of them is exposed in a different timetable. “Heavyweight” depends on the emotional risks of confrontation and decision, which is difficult to capture if the confrontation party rejects, for example, cooperation.
Mr. Goldstein said that he was briefly considered a choice supported by the subscriber, such as Patriion, but he found that he lacks independent business administration.
He met Ms. Cohen last year in the south of the southwest. Ms. Cohen said that an Apple Podcasts executive was presented at the iHertpodCast Awards, where Mr. Goldstein was honored, and wherever they watched the actor Kyle McClelan tearing a dance hall. Pushkin did not make an offer until after months.
“The investigation offers, but they are very intimate,” said Ms. Cohen. “When you think about the investigation, you may consider crime or difficult news. It takes this method and the depth of the letter, but it applies it to human relations.”
Ms. Cohen added that Pushkin will benefit financially from the “heavy” podcast catalog and intellectual property capabilities. But it is also expected that “heavy weight” will produce more content. Pushkin expects to release a full season of 10 episodes in late 2025, after some of the least intensity episodes this spring.
Some of these shorter premiums may include following the previous episodes-such as Gregor’s story, a friend of Mr. Goldstein who carried a grudge for years against Mobi music. Mr. Goldstein said he also recorded some sound during the gap about his experience leaving drinking.
Ms. Cohen said: “There was a time when I felt that” heavy weight “would be released six episodes annually and then call them a day.” “This is not just a possibility at this stage.”