“You will find something you love”

The founder of the famous savings store in Chicago challenges shoppers to challenge what they think they know about old clothes-a “hidden vision” solution to a growing crisis linked to fast fashion, such as USA today I mentioned.

Jennifer Kelly Nichols launched Old frills With a clear vision in mind: to destroy barriers that prevent people from building their treasures with antique clothes.

While the fast fashion industry offers modern clothes at a low cost, the clothes produced by the block intends “A”Amazing culture“Per Earth.org, contributing to 101 million tons of textiles sent to dumps every year The cost of consumer funds Since they spend money frequently to replace low -quality goods.

To enhance more balanced and sustainable lifestyle, Kelly-Nichols encourage shoppers to re-imagine ancient shopping experience in terms of style, materials and ease.

“What you hope will be in the ancient mud is to show everyone-whether they are beginners or ancient experts-it is less than specific patterns but more than the high-quality pieces that were already standing to test time and will continue to continue for decades.”

However, while some shoppers like to stimulate drilling through piles of clothes and commodities in used stores to discover hidden gemstones, others are stopped due to the inconvenience. If you are in the last group, Kelly Nichols The first store of its kind It may be for you.

Old frills divider In the encrypted rooms-yellow, blue, red, black and neutral-which makes it easy for shoppers to be released in what they are looking for. Kelly-Nichols also works hard to ensure the availability of its used store clothes at a reasonable price.

“I grew up, I used to love the ancient. The problem was-I could not bear its costs,” she told USA Today. “… although it takes talent to search for gemstones in traditional savings stores, I knew that old frills would continue to keep the price within the reach of everyone-regardless of whether it is a designed element or a simple, high-quality cotton shirt.”

After starting the old frills Mobile phone store Before opening her brick store and mortar in 2022, Kelly Nichols now attracts customers from all over the world, helping to make fashion visions reality with environmental health support with her An environmentally friendly business model.

“The goal is to help every customer organize a really happy wardrobe,” Kelly Nichols told USA Today. “Whether you visit the red, yellow, blue or neutral room, you will find something you love – without unnecessary troubles.”

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