Why are the gentlemen criticized?

Samuel Widnhofer grows up with his mental health after he lost his aunt to commit suicide when he was nine years old, suffers from an obstacle to speech, and is exposed to intimidation.

He says shocking everything made him want to end his life. When he was 17 years old, he says he decided to resort to social media to spread a positive message.

“I started with simple things like giving people hug in public places and giving roses, flowers and things that make people smile,” says Weidenhofer, 21, who lives in Melbourne, Australia.

The difference was to shoot these verbs and shared them through social media accounts. The content moves after four years, on Instagram alone, collecting 1.7 million followers, as it can be seen surprising someone with a serious disease or a visit from a celebrity such as Jake Paul or Christine Bell.

“I hope my videos are a little bit,” he says.

The numbers of kindness content, or influencers, as they are often called, are increasing in numbers on social media.

Their approaches differ, but the common tactic is to shoot someone who is secretly given money, tickets for a sports match or match, or perhaps a free haircut.

“Great kindness,” says Zachery Derenioowski, 31, in the Instagram CV where he owns 5.7 million followers.

Video clips of Mr. Dereniowski often include telling a strange person as hungry and asking for food. When a person helps him, the person is rewarded with a gift, such as a laptop, or money.

“I assume that I really want to confirm that everyone encounters a story … and often people who have the least give more than others,” says Mr. Dereniowski, who lives in Windsor, says, says that I am often a story …

Like many influencers, gentle creators earn money from ads and care for the brands they work with. For example, they may make a deal that includes abandoning a specific product of the brand.

Cherent content videos attract millions of views. Why are you very popular?

Saoirse Clery, Director of the Creative Strategy at the MG Empower Marketing Agency, says it includes many elements preferred by both social media algorithms and the public: strong hooks, attractive explanations, heart attacks, and unlimited authentic moments.

“The masses are captivated by real and real interactions with ordinary people, as they provide emotional contact with the comfort of their own screens. People are increasingly seeking positivity, originality and emotional resonance in their online experiences, especially in saturated spaces often with the content of entertainment.”

In the face, the actions look good, so why are you attracting criticism?

“Although these influencers may be really generous … generosity can sometimes feel performance, because it is often a way to attract more opinions, participation and financial reward in the end, rather than purely altruistic motives,” says Ms. Clei.

Others go further, and search if the focus is on one person, usually weak, is the correct way to help.

“I find the typical group of many very annoying scenes,” says Hilda Burke, a psychologist accredited with the British Association for Consulting and Psychotherapy.

She explains that videos often include a person who is determined as “in need.” Then he asks them known. It may be a backup money for the bus or help in something.

She argues that the participant is “seduced” in assessing the needs of another person, who seems richer, and more.

Only if they do it, it is a reward.

“I wonder what happens to those who do not play the game?” , Mrs. Burke asks.

The influencers defend themselves by saying that the use of social media in this way is an effective strategy.

“I can raise more money, so I can help more people if I post it online,” says Mr. Weidenhofer.

What about photographing people without their consent?

“If you are making a video where you embrace someone, if you tell him in advance, it will take this originality,” says Weidenhofer.

But he adds that these days he avoids photographing people without approval because he makes him “feel strange.”

Sometimes large sums of money are granted to vulnerable people, which may not be in a position to manage.

Mr. Dereniowski realized that this may be a problem when he raised $ 240,000 overnight to a father and a son who were living in their car.

After that, more thinking goes to long -term help.

“We have started creating financial advisers. We have started getting the jobs of these people. We have helped to allocate money properly to pay their debts and car and help them get a house and [pay their] He says.

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