Nordstrom. Niman Marcus. TJ Maxx. Now, Cerez and KMART.
Sears Holdings, the company that owns the SEARS and KMART retail stores, said this week that it would remove 31 elements of the Trump brand from its website.
The company pulled the products as part of a plan to focus on “the most profitable items”, ” “.
Hanover told the news organization that the elements in the furniture line in Trump were removed from the company’s website, although it is still possible to buy them through third -party sellers online. He said he had no elements in their material stores.
Searches for Sears and KMART sites did not display Trump home products, with the exception of those sold by third -party sellers.
In a statement on Monday, Chris Bratwoye spokesman distanced any political controversy and reiterated that many of the Trump brand products are still available through third -party sellers.
“In this case, some products were removed from our websites, which included a very small number of Trump products,” he said. “The main headlines do not do justice to our business or this specified brand of products that we offer through our market sellers.”
Brathwaite added that the company prefers to focus on its business and “leave politics to others.”
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This step makes SEARS the latest products to give up Trump.
Earlier this month, Nordstrom ((Jwn)) “Performance” was martyred in the brand, not politics, as a reason for its decision to stop carrying stickers and accessories Ivanka Trump.
President Trump knocked on the store on Twitter. Nordstrom jumped by 7 % in the first two days after a tweet.
Other stores also sought to stay away from the brand of Ivanka Trump.
Neiman Marcus removed the intended page of the brand from its website, and refused to tell CNNMoney if it aims to maintain the Ivanka Trump products in stores or resume sales over the online in the future.
TJX companies ((TJX))The company, which owns TJ Maxx and Marshalls, said it recently told the workers not to highlight the brand of the first daughter in stores.
The retail seller Belk said last week that she had planned to withdraw Ivanka Trump products from her website, but she will continue to present the line in her leading stores.
Ivanka Trump’s clothing line and accessories have been successful in recent months.
Online sales for its commercial brand decreased by 26 % in January compared to the previous year, according to Slice Intelligence, a retail sale company. SLICE SLICE Lesson Brand Sales on five online stores: Nordstrom, Amazon, Zapos, MACY’s and Bloomingdale’s.
Online sales for the Ivanka brand increased in late 2015, and last month the numbers appear to be more than a “return to reality”, according to Taylor Stanton, Director of Marketing and Communications in a segment. Jack Beckwith, a chip analyst, said the decline in the performance of performance was abnormal in light of the high online sales in the category of clothes and accessories.
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The Ivanka Trump’s brand defended its performance.
Rosemary Yong, the chief marketing manager at Ivanka Trump, told CNNMoney last week that the brand was growing and hung a “significant growth in revenue on an annual basis in 2016”.
“We believe that the brand’s strength is measured not only through the profits it generates, but the integrity it maintains,” Young said.
Retail traders such as Bloomingdale, Amazon ((amzn))Lord and Taylor, Messi ((M)) Zapos is still carrying Ivanka Trump products.
Ivanka Trump has taken a vacation from her name, which bears her name since her father’s victory in the presidency. It has no official role in management, but it is expected to have a voice in issues such as empowering women and child care.
Jackie and Tilz of CNNMoney contributed to this story.
CNNMoney (New York) It was first published on February 12, 2017: 3:35 pm East time