Tim Cook, CEO of Apple, wants the technology industry to take action against “fake news” stories that pollute web.
“There must be a huge campaign. We have to think through every demographic,” Cook said in a rare interview.
Speaking with the Daily Telegraph, “All technology companies in the United States need to create some tools that help reduce the size of fake news,” Cook also said.
The main executive managers of the Technology Company, such as the President of Facebook Mark Zuckerberg, have talked about the problem in recent months. But Cook’s comments were honest.
According to The Telegraph, he said that makeup and deception stories “kill people’s minds.”
He called “fake news” plague “a big problem in many world.
The term “fake news” was originally formulated to describe the stories online designed to deceive readers. Often these stories are shared on Facebook and other social networking sites to generate profits for creators. At other times, stories are propaganda mainly for political purposes.
These types of stories have received widespread attention before and after the American elections. Fictional stories won titles such as “Pope Francis Chocolate World, Donald Trump for the presidency” with millions of clicks.
It may be very difficult for web surfers to tell the difference between legitimate and fake news sources.
This is where companies like Apple come.
In the telegraph interview-part of a multiple European trip days-Cook said, “Many of us are in the category of complaint at the present time and have not discovered what to do.”
He urged both technological and intellectual solutions.
“We need the modern version of the public service announcement campaign. This can be done quickly if there is a will,” Cook told the newspaper.
What he described is the music of defenders of media literacy.
“It seems as if a new cycle is required for the modern child of the digital child,” said Cook.
There are efforts scattered in some schools to teach media literacy, focusing on digital skills, but they are not in any way.
When asked if Apple would commit to financing the PSA campaign, Apple spokesman said the company has no other comment on a Cook interview.
Apple CEO also suggested that technology companies can help get rid of fake stories, although he added: “We must try to press this without entering freedom of expression and the press.”
The Apple Apple app has been credited to be a relatively reliable place to find information.
The company “reviews publishers who join Apple News”, ” Note Buzzfeed last December.
The application contains “a report function-where users can report fake news or hate speech.”
Facebook has recently started working with facts for “warning stickers” that appear when users share makeup stories.
In the newspaper interview, Cook expressed his optimism that the plague “fake news” is “a short-term thing-I don’t think people want it at the end of the day.”
CNNMoney (New York) It was first published on February 11, 2017: 8:00 pm East time