On January 18, I was one of the millions of Americans who were walking through Tijok when the video buffet service was stopped in everything before the federal government was entered into force.
It was a moment to pick up the breath that made me mourning. I wondered, where will I go now, because of my daily dose of Hollywood gossip, video game news and anime updates?
Tiktok, owned by a Chinese company, came with by atteedance, has returned a legal date to find an American owner or a ban on life, to life the next day. Then President Trump quickly signed an executive order that extends the window to sell Tiktok until April 5.
With this final date that is close, the fate of Tiktok, which claims more than 170 million American users, remains uncertain. But at least at the present time, it seems that the recurrence of January’s blackout is unlikely.
Last month, Mr. Trump He told reporters It can extend the deadline again. Although bytedance did not confirm any plans for sale, Oracle, the Data Center, and others as potential illustrators have emerged.
The last deadline provides a suitable moment to think about the role of application in society. This is what I found.
Tiktok is still the best short video app
Tiktok started 11 years ago as a music. An application for users to publish simultaneous videos, but over time it has evolved into a video application for general purposes where people can pass through short clips of news and entertainment. She now has more than a billion world level users.
In the past five years, as Tiktok has risen in popularity around the world, Meta, Google and other cloned animals that allow users to scroll are not ended through videos. but The younger users still prefer Tiktok To watch short videos, according to an Emarkter survey, a research company.
Tiktok, partially, can be linked to the quality of the product. TIKTOK videos are better – more clear, more edited and attractive – than videos produced with similar applications such as Instagram rollers. (Why do you drink a lukewarm Cola when you can get classic Tiktok tools, including Capcut App App, pronounces the production of videos of the application.
For me, when Tiktouk had briefly decreased, I felt converted into crazy rollers. Several users have posted videos that I felt unintentionally, such as a video of bread bread, which asked me to read the illustrations to see how to bake the perfect loaf. Why not only explain this in the video instead of a written comment in a small text?
Meta, which owns Instagram, is playing tiktok editing tools. Instagram spokesperson was referred to the company advertisement From the modifications, the Capcut competitor to edit videos of rollers, which is expected to appear for the first time in the coming weeks. The tool will allow Instagram users to download the video with higher accuracy, which will improve the quality of the image, from other privileges.
The secret Tiktok sauce, which others did not repeat, is its algorithm to determine what video members want after that. Many in surveys said Tiktok is more harmonious for the increasing types of videos they want to watch, about everything from meal ideas to video games, while keeping them sticking to their screens for the day.
Mental health concerns are rising
Tiktok’s effectiveness was to keep people passing widely between parents and academic researchers who wonder whether people can be considered addicted to the application, similar to video game addiction.
Studies on this topic are continuing and remains inconclusive. one, Posted last year Christian Montage, a professor of knowledge and brain science at the University of Macau, China, led him to examine excessive use of Tiktok. A few people in the study, which included 378 participants of all ages, reported that they are addicted to Tijhak.
However, the consensus of multiple studies on Tiktok and other social media applications is that young people are more likely to report reporting, in an interview, in an interview.
“I think children should never be on these platforms,” said about Tiktok and similar applications. He added that the brains of people can take at least 20 years to organize and organize them.
A Tiktok spokeswoman said the application guarantees tools for people to manage screen time, including a new environment for parents to prevent Tiktok from working on their children’s phones within certain hours of the day.
It is a growing marketing platform for brands
Tiktok has become a major center for companies to promote its products through videos and the published videos that are sold through the Tiktok store, a store store.
The company is working hard to make Americans know its impact on the economy, as it runs a wonderful advertising campaign in newspapers and billboards that depict itself as a hero for small companies.
A Tiktok spokeswoman cited a study claiming that Tiktok led $ 15 billion in small companies ’revenues in 2023, a number that must be taken with a grain of salt because Tiktok cost the study. But it is only clear from passing through Tiktok that many brands enjoy using videos that show their strange products.
I admit that Tiktok videos prompted me to buy an exaggerated tool to remove dog fur from the car seats and automatic washing to clean the kitchen wash.
As for the so -called creators, influencers who publish Tiktok videos that often become viral, the platform is usually more useful for self -promoting money.
She said that a video clip of two million views could earn a few dollars. This is because Tiktok only pays the opinions coming from people who do not already follow you.
It is still a source of concern for national security
Tiktok was primarily banned because US government officials worried that bytedance can share the data collected by its American users with the Chinese government for spying purposes.
These concerns were crowned with a hearing in the Supreme Court in January, where the Biden administration submitted its case in prohibiting the application, noting that the Tijook could create a new path for Chinese intelligence services to infiltrate the American infrastructure. But officials did not provide evidence that Tiktok was associated with such threats.
However, Tiktok has been linked to smaller data scandals in the United States. Tiktok confirmed in 2022 that four of its employees had been expelled to use the application to get rid of many journalists in an attempt to track their sources.
A spokesperson for Tiktok referred to a video Explain how to protect the application from American users’ data in the Oracle -protected server system, the American database company that cooperated with it cooperated to prevent unauthorized foreign access.
Matthew Green, a security researcher and associate professor of computer science at Johns Hopkins University, said the security concerns of the United States government about Tikhak were exaggerated because no major scandal has yet appeared but valid because the virtual damage may occur.
Many of the applications that American companies have collected and share our information with data brokers, companies that sell visions of us for marketing, including some in China. Dr. Green added that Tikhak, in particular, can collect sensitive data on Americans who will be useful for an aggressive government, such as their address books, added Dr. Green.
Dr. Green said: “We are leaking a lot of information that you do not need to make you make things worse, but things get worse when you have millions and millions of different phones that run this application.”