Gabi Joh, the main designer of the birth in Openai, says it is a “new tool for communication.” Kenji Hata, Openai researcher who also worked on the tool, puts it in a different way: “I think the whole idea is that we go away from beautiful art, like it.” He can still do this, he explains, but he will do useful things as well. “You can already make the images work for you, not just look at it,” he says.
It is a clear sign that Openai puts the tool to use it more by creative professionals: Think of graphic designers, advertising agencies, social media managers or painters. But when entering this field, Openai has two paths, both difficult.
First, it can target skilled professionals who have long used programs such as Adobe Photoshop, which also invests heavily in artificial intelligence tools that can fill in AI’s intelligence.