More than a month after their disclosure, I think it is fair to say NVIDIA is disappointment. between The company And the gains of minimal performance during the 40th series, this may be one of the worst NVIDIA versions in modern memory. But the worst part of all of this was watching history repeating itself.
If we look back in the past few weeks, remember an article I am. It was less than that in August of that year, or more than two years before the NVIDIA announcement of the GeFORCE 40 series. Many readers have truly indicated that I was mistaken in the impact of the encryption market on future prices, but I believe that my primary thinking was sound. I bought 3070 when I did it because I felt that the new NVIDIA graphics processing units would cost more than their counterparts in the 30th series and that finding a new card when version at a reasonable price would be almost impossible. I was right: It was difficult to find 40 chain cards at launch.
We are here after two years at the beginning of a new GPU generation, and we do it again. If you are just an ordinary person looking to upgrade your computer, it is impossible to find a 50 -chain graphics processing unit anywhere, but almost each model is often the price of the proposed NVIDIA. There is no pandemic blame this time, so what gives?
The problem is that the trends during Covid are a previous position. Since 2020, some people have been ready to pay everything that costs the purchase of new NVIDIA cards at launch. The difference now is that instead of giving the contestants the opportunity to win this behavior, NVIDIA partners decided to take this money for themselves. The end result is that the company’s graphics processing units are now distinguished by the highest market, and they will continue to carry outrageous prices as long as the supply is limited.
It is time to admit the work model at the heart of the GPU industry. For non -starters, AIBS (or the Board Partners) such as ASUS, Gigabyte, XFX and Zotac are produced most of the graphics processing units that you can buy from NVIDIA and AMD. In the past, this model led to a differentiation between the cards in the same layer. For example, there was a time in Mid-Authority where you can spend more to buy GeForce 8800 GT with 1 GB of VRAM instead of 512 GB specified by NVIDIA. However, those days have long been.
Modern AIB graphics processing units can be characterized by light fair composers or additional fan, but basically all the same product. Whether you buy 5070 directly from NVIDIA or one of its partners, it will remain 5070. At best, you may see a few performance difference if you choose a model with an operating frequency or additional cooling, however, prices can vary greatly between different AIBS and within one company assortment.
Digital museum He said it is better in one of the port Last DF episodes. “The AIB model, for many cards, seems like some of the strange middle men present to extract a greater value than the consumer, and does not provide a correct distinction to increase prices.”
Just look at. according to Pricing starts from $ 749. However, retail sites tell a different story. If you For example, there is no 5070 TI listed for $ 749. The most affordable comes at $ 799, with each other option at a price above $ 830. There is even one listed in $ 920. It goes without saying that 5070 Ti is a very different (and worse) value proposal at 900 dollars from $ 750.
Newgg for a short period The Trump administration’s recent tariff for Chinese imports of the new GPU in NVIDIA, and that would be a reasonable explanation if the cost of those cards increased by only 10 percent.
NVIDIA seems not interested in addressing the problem in a meaningful way. To date, it is the best solution that it gives an unspecified number of American customers an opportunity to buy 5090 or 5080 directly from the company. Provided that the performance that promises the company is offered, the new AMD will press NVIDIA to pricing 5070 and 5070 TI more aggressively, but it remains to see whether AMD will be able to keep cards in stocks at the proposed retail prices.
Graphics processing units in this generation will eventually be normalized, but unless there is a basic change in how the industry works, you can bet on all of this will happen again. Just because the industry has always done things in this way, it does not mean that we must settle to work as usual – especially since the current situation is getting worse in every launch cycle.
This article was originally appeared on Engadget on https://www.engadget.com/computing/the-mpu- Market-is-built-p