“The brand loyalty has become a greater question mark”

Early data indicates that the Battle of the CEO of Tesla Elusk in public service was not useful for the auto company.

What is happening?

Amid a violent reaction to his supervision to severe government discounts, the Tesla trade increased and the shares of the company decreased. Reuters I mentioned.

Edmunds data revealed Electric vehicles 1.4 % of all vehicles circulated from 1 to 15 March, compared to 0.4 % in March 2024. The number, which was 1.2 % in February, could have risen until the end of the month.

Although it can still be considered a total low rate of total trade, the number was not above ever and includes trade in agents for new or used vehicles. The drivers who bought new Teslas or EVS from other companies directly to the consumer.

“I thought about putting a luxurious poster on my car, saying:” I hate musk. “But selling the car looks much better,” Farid McKini, who was traded in the 2018 model in February, wrote on LinkedIn, to every Reuters.

Why is this important?

Musk, CEO of Tesla, heads the Ministry of Government Efficiency, which launched federal employees and spent programs such as the International Development Agency. Some procedures were Court As against the law.

Some Tesla owners responded to the renaling of EVS, and their activists protest and sabotage Company vehicles, shipping stations and agent.

The repercussions have reached Europe and are especially bad in Germany, with many citizens of the country seemingly Changing their opinion on Tesla after Musa’s support for AFD at the far right in the country, which was the most prominent policy accused From “whitening” Nazi crimes. “

Reuters said: “The brand loyalty has become a greater question mark like factors such as increasing Elon Musk’s public participation in the government, fears of the low value of Tesla and increasing their saturation in the main metro areas that have long made some owners feel separated from the brand,” said Reuters.

What is the result of the decrease in Tesla’s feelings?

Tesla shares reached 488.54 dollars on December 18, six weeks after the presidential election, before declining to $ 222.15 on March 10, seven weeks after the opening. It closed at $ 263.55 on March 28. Edmonds said only 1.8 % of shoppers considered the brand in February after a high mark of 3.3 % in November; The previous number has been the lowest since October 2022.

Tesla sales were 10 % decrease last monthAlso, Tesla may need to win to transform things.

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