It is not a secret our oceans sinking in plastic. This is where Zoso – a small hermit crab with a big task to make a difference -.
Scohnson Declare I have collaborated with Conservation International, Earthecho International and Plastic Bank in a Zuzu campaign, which is the specified hermit crab, which begins on a journey to recycle an abandoned bottle on his shore.
The campaign aims to mobilize public support for the best plastic management systems and push companies to take more responsibility for their waste.
Even celebrities such as Orlando Bloom, Nina Dobert and Dylan Everon use their platforms to help spread the word, according to the press statement.
“Preserving the ocean has always been close to my heart, and the fact is that our planet could not wait,” He said Dobert. “Every piece of plastic we stay outside the ocean makes a difference, but we need to escalate companies and do more … Let’s turn awareness to work and make recycling actually work.”
According to the data of the International Federation for the Nature Conservation of Deutsche Willy, 14 million tons Plastic enters marine environments annually. What is more than the clay is only found, the Organization for Economic Cooperation and Development only found 9 % One of the consumer plastic materials is already recycled (regardless of our efforts).
The gap between consciousness and work is striking. As part of the campaign, Schnson to survey More than 3000 American adults reveal a lot of plastic pollution.
While 83 % expressed concern about the crisis, only 28 % felt that they understood how effectively help. Moreover, only two in five Americans believe their recycling efforts have made meaningful difference, while 86 % of companies should bear more responsibility.
This corresponds to the increasing support for Responsibility of the extended product (EPR) Policies, which will make manufacturers responsible for the entire life cycle of their products.
In British Columbia, where EPR was implemented, recycling rates for packaging materials increased The past is 75 %According to a study by recycling partnership. If a similar program is implemented in the United States, it is expected to enhance residential recycling rates as much as 48 %.
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For consumers looking to take action, the Zuzu campaign provides practical solutions through WebsiteWhere visitors can sign a petition that supports stronger legislation on plastic waste, learn to waste tips, and follow the Zuzu journey on social media.
Besides the efforts of companies, the daily options are also important: Abandoning plastic materials with a single useChoose re -filling products and Support policies Which enhances the recycling systems all adds up.
Small bodies, such as carrying a bottle of reusable or shopping water Business brands are sustainableIt can create a real change. Because when it comes to plastic pollution, we need a job – not just awareness.
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