Royal families seem to have a strict protocol when it comes to mixing commercial tasks and royal fees, given their responsibility in public service.
Besides the British royal family, the similar tradition applies to members of the Swedish royal family, as the Royal Court issued an important update from the youngest child of King Karl VI Gustav and Queen Silvia.
On Monday, Princess Madeleine announced that she is scheduled to launch a new skin care line, developed in cooperation with the Swiss skin care giant, Weeda.
In the joint statement on the official Instagram, the Royal Member noticed that this is a “special initiative” that will not use its royal title for it.
She said: “Our product group will be officially launched at the end of the summer, and since this is a special initiative, I will use my name Madeleine Bernadotte in my work with minlen.” “I look forward to sharing more with you very soon!”
Officially known as The House of Bernadotte, the Swedish royal family also explained its decision to strip the beloved Royal title for the specified project.
They pointed out that “the decision to start the company was taken in an interview with the Royal Court. The Marshal office in the world evaluated that this special commercial activity can be combined with Princess Madeleine’s position as His Royal Highness.”
The lengthy announcement concluded that “since the new company is private and is not related to the princess’s position at the royal house, the princess will use the name Madeleine Bernaadot in the contexts of work.”
The news comes at a time when Megan Markle launched her brand, as she has always been used, and her title is used, the Duchess of Sussex.
While the previous one Lawsuits The actress moved away from her upper royal position in 2020 with Prince Harry, Queen Elizabeth, the late, clearly stated that the spouses could no longer use their HRH titles and end their Sussex Royal brand for any commercial gain.
It remains to see whether King Charles or King Prince William in the future will take any action against the duchess.