What has just happened? The Ultimate Fighting Championship has signed a partnership of millions of dollars, which will benefit from various Meta technologies to help mixed combat arts organization better communicate with fans. The large -scale deal will include platforms and identification services including Facebook, Instagram, WhatsApp and Threads. UFC will also get access to Meta Quest, Meta and Meta Ai, which is likely to pave the way for the leading fans experiences.
When talking about topics, Meta’s answer to X will now be the official partner on the social media at UFC – so do not expect to see X messages that have appeared on broadcasts anymore.
Meanwhile, Meta will get a favorable brand mode during PPV and Fight Night events in the octagonal and will be displayed during broadcasting. Fans who attend living events will also be able to participate in “creative” experiments, as we were told.
The companies said additional elements from partnership The two sides will be announced together on future innovations.
The partnership is not completely surprising given the relationship between UFC Dana White president and Meta Mark Zuckerberg. In 2022, Zuckerberg began training in mixed martial arts and was not long before we went to see him sitting on the Cageside side in UFC events. He even appeared in corner From Alexander Volcanovsky at UFC 298 last year.
President and Zuck 📸 #UFCVEGAS61 pic.twitter.com/woengdaowi
UFC (@UFC) October 2, 2022
In mid -2013, a possible MMA seizure was offered between Zuckerberg and CEO of Tesla El Musk but nothing came before. Looking at the current climate surrounding musk, maybe white should reconsider success? They were selling a ton of wages for all views. White join Meta board of directors In January.
UFC was founded in 1993, where the original idea of a championship included various martial arts majors to find out the supreme upper. He struggled to promote strongly for years as critics considered it very violent. American Senator John McCain described him as “human cabinet.”
White was brought in the early first decade of the twentieth century, and in the end he achieved the ship. In 2016, WME-TG bought the Mother UFC Zuffa for $ 4.025 billion.
Image credit: Andrew Petrosinia
