Meta is the imposition of fees on Facebook and Instagram in the United Kingdom

Facebook and Instagram, Meta, are considering a paid subscription in the UK, which would remove ads from their platforms.

Under plans, people who use social media can be asked to pay for advertising -free experience if they do not want to track their data.

It comes as a company He agreed to stop targeting ads on a British woman Last week after a lengthy legal battle.

Meta already provides advertising free subscriptions for Facebook and Instagram users in the European Union, starting from 5.99 euros (5 pounds) per month.

A spokesman for the company said the company “explores the option” to provide a similar service in the United Kingdom.

They said that the company “drinks constructively” while monitoring data in the United Kingdom about the subscription service, after consulting in 2024.

Information Commissioner Office Previously said Meta is expected to consider data protection concerns before launching an advertising free subscription.

Meta says that personal ads allow their platforms free upon arrival.

It shows the instructions issued by the organizer in January A real free option should be offered.

Social media platforms such as Meta depend greatly on advertising revenues, and the company says that personal ads allow their platforms free.

The form of advertising is more than 96 % of its revenues In its latest quarterly financial results.

Other social platforms including Snapchat, Tiktok and X (previously Twitter) also looked at ads -free options as a way to raise more money through subscriptions.

A number of online services, such as news publishers, request users to either pay or agree to track while using the basic system for free.

Guardian The latest publisher in the UK begins to do this in MarchIn the footsteps of the Daily Mirror newspaper, independent and others.

The advertising model, known as “approval or payment”, has become increasingly common.

Publishers say they have no choice due to increasing pressure on their financial resources, while activists say it is not fair to users to ask them to pay in exchange for not targeting ads.

The “approval or payment” forms may be launched in the UK Data Protection Law if the user’s approval is not submitted freely, according to ICO.

“If the institutions choose to adopt a” approval or payment “form, it must prove that the model is compatible with the UK Data Protection Law,” said a BBC spokesman.

“This means that among other data protection standards, institutions must prove that people can give their approval freely to process their personal information for personal ads.”

Facebook and Instagram users in the European Union were able to participate in order to avoid advertisements for their summaries Since October 2023.

Meta initially launched its advertising -free subscriptions at a cost of 9.99 euros per month.

But she reduced her prices and said that she would provide a way for users who do not want to pay to choose to see “less specially specialized” ads, In response to organizational concerns.

She said that users would remain to see ads, but they may be “less related” to their interests.

But a social media expert Matt Navara said he believed that a subscription free of advertising will witness limited absorption in the United Kingdom, who says it was the case in the European Union.

“Most users prefer to pay their data more than part of real cash,” he told the BBC.

He said that Meta’s plans may instead represent an attempt to resist in the future against more organization by offering an option.

“This is the construction of a safety network for a future, as the collection of data gets a lot of chaos,” he said.

“We enter the era that people have to choose between money and privacy, and now, most of them will continue to pass for free.”