New York
CNN
–
McDonald’s, which was focused on upgrading its basic elements to boost sales, is a series of changes designed to improve the distinctive burger.
The cakes will be softer. Cheese, Gooier. Onions will be added to the pancakes directly to the grill. Big Mac sauce? There will be more of it.
“We have found that small changes, such as modifying our process to get more hot cheese, and set our grill settings to get a better burning, added to a big difference in making the burger more delicious than ever,” said Chef Chad Shevar, chief manager to innovate cooking in McDonald’s USA, in Monday’s statement. The promotions apply to Big Mac, MCDOUBLE BURGER as well as Classic Burgs, Cheesebure and Hamburger.
The company said that the improvements that were made for the first time on burgers in international markets, and have already reached some American cities, including Los Angeles, Saytel, Vinix and Las Vegas. It will be available at the national level by early next year.
The changes follow other improvements to the main menu elements.
In 2018, McDonald’s announced that it turns into Fresh beef for a quarter of a quarterA complex step with a large sales return. In 2021, a wavy chicken sandwich fired to replace the previous repetitions – relatively late arrival to the wars of chicken sandwich, but it seems to echo with McDonald’s agents. .
McDonald’s said: “We are getting a share in the market in both chicken and beef.”
(MCD) CEO Chris Kimbinski during a analyst in January. “In an environment in which our customers are looking for the elements of the simple and familiar basic list, the basic list elements were not more important,” he said. In the United States, sales in stores opened at least 13 months by 5.9 % in the fourth quarter of 2022, with 10.3 % for the whole year.
Focusing on promoting the basic menu tanks, instead of introducing new products, is a way to maintain the simplest processes and reduce friction in the kitchen. McDonald’s uses promotions such as Celebrity Meal Protects and Come Happy Meal to create a stir about its distinctive elements.
“Throughout 2022, some of our most successful campaigns for our customers made our customers closer to the elements of the basic list,” said Kembinski during the January call.
McDonald’s is not the only brand trying to improve its main offers.
Burger King, who announced last year a plan to transform its business, focuses on improving Whopper and making it more clear in the advertisement. In the fourth quarter of last year, Whopper was held for concession owners. The brand said in February that Whipper contributed to the increase in US sales in this quarter.