Nike says the time has come to defend equality in a new advertising campaign.
On Sunday, the company launched a short stars entitled “Equality” to celebrate the month of black history.
The advertisement is characterized by Nike athletes Liberon Jamesand Serena WilliamsThe company said that Kevin Durant and Jabi Douglas, among others, “amplified their voices in an attempt to raise open eyes, and bring the positive values that sport could represent in a broader concentration.”
Actor Michael B. Jordan expresses the movie, and singer Alicia Keys performs a show for “A Change Is Swere”.
“Is this the history of the promised land?” Jordan says. “Here, within these lines, in this concrete court, this correction of grass, here, you are defined by your actions – not your appearance or beliefs.”
NIKE will display advertisements from the campaign on social media, advertising paintings and stickers in all cities in the United States and Canada. It will also sell shirts and shoes with “equality” brands as part of its annual collection for the month of black history.
The campaign will be worn by Nike athletes during the weekend in the American Professional League.
Nike said she donated $ 5 million this year to organizations such as Mentor and Peaceplayers, which says “advanced equality in societies” throughout the country.
Related: Trump’s boycott calls follow the Super Bowl ads
The new NIKE campaign comes one week after many companies launched ads about insertion and acceptance during Super Bowl.
Budweiser, 84 Lumber, coca cola ((coke))Airbnb, Kia and Tiffany ((Tin)) Among the brands that display messages about migration, equality and the environment were.
AHIZA Garcia of CNNMoney contributed to this story.
CNNMoney (New York) It was first published on February 12, 2017: 12:51 pm East time