Revenuecat also found that in most applications, the revenue gap widens between 5 percent of applications by revenue and 95 percent. In 2024, Revenuecat concluded that the highest 5 percent of applications in most categories achieved revenue more than 200 times from the rest. This year, this basic jumped to 500 times.
A year later, the best 5 percent of applications in most groups, including games, photos and videos, health, fitness, social and lifestyle, exceeded $ 5,000 a month. The twenty -fifth percentage gets $ 5 to $ 20 per month, depending on the category, except for photo and video applications, while the lower quarter makes $ 32 a month.
In another clarification of how a non -balanced application is liquefied, the report found that 76.1 percent of Devs in North America achieve more than 80 percent of its revenues from iOS applications.
The developers are trying to cover their expenses
The lack of income liquefaction chances of mobile devices driving led some developers to subscribe to distinct features – or sometimes to continue using the application at all. This may be annoying for users who may not have any interest in additional features or they do not see the value to pay something they previously used for free.
According to Revenuecat, the time window is likely to try to subscribe to the mobile phone application. The report says that “82 percent of the beginning of the experiment occurs on the same day as the user installs an application, which is higher than last year,” the report says.
The charts below shows how common users of experimental users to cancel their subscription within a month – or even a week – for registration.
The report says: “The price increases are not a cause of cancellation, which indicates that pricing changes rarely occur or do not significantly affect the retaining of the subscriber,” the report says.
As you may expect, application developers also face brutal obstacles to renewing the subscription. Revenuecat said that with “monthly plans, barely 10 percent of warm people reach the second year”, with weekly plans, “less than 5 percent up to the month 6.”
As a result, the developers are expected to continue paying more ways to meet their needs. Over the next year, it is likely that the obstacles facing mobile phone applications are likely to mean “more walls, Upsells, and perhaps even some price increases” in all applications.
He expects to “consider many use based on use (credits or payment forms for each feature) instead of relying only on subscriptions.”
“In general, the users of the application may expect to see more ways to buy” [devs] Multiple subscription types experience [plus] “The purchases for some content or features,” Handrigan said.