Emma Stone’s new movie Bugonia The film attracted attention in Los Angeles after reports revealed that fans could only attend the special screening if they were completely bald.
The event was planned for October 20, 2025 at the Culver Theater, where a barber was reportedly available from 6pm to shave heads before the movie started at 8pm.
Directed by Yorgos Lanthimos, the film stars Stone as a powerful pharmaceutical executive who becomes the center of an alien conspiracy.
The actress herself shaved her head for the role and called it “one of the greatest experiences of my life” during a Q&A.
The bald-only rule quickly became the talk of the town, with many seeing it as an unusual but creative move, intended to make the audience feel connected to the world of the film.
“If you are not bald, we will have a barber on site to shave your head so you can watch the movie,” a post shared on the film’s social media page read.
While some applauded this bold marketing stunt, calling it “interactive cinema at its best”, others were not impressed.
However, some have questioned whether the rule is fair, noting that it may exclude people who have cultural, religious or personal reasons for keeping their hair.
Despite the mixed reviews, the show has caused quite a stir online. Whether it’s a clever promotion or a controversial gimmick, people have noticed one thing: Bugonia It found a way to get people talking even before its release.