The latest new edition of Disney, “Snow White”, has reached theaters on Thursday night as one of the most popular projects in the company’s history for 102 years. Almost everything that could happen is a mistake, which led to a torrent of negative advertising before.
Was blood an impact on the box office?
Certainly it did not help: On the expectations of analysts, “Snow White” will end on the weekend with $ 45 million in ticket sales. In the 15 years in which Disney was producing live re -work of animated classics, none of the large budget entries reached theaters to less than $ 58 million, after adjusting inflation. (It wasDomboIn 2019.)
Snow White raised an additional $ 44 million or so abroad this week, according to Disney. The film costs at least $ 350 million to make and market it (on an equal footing with “Dumbo” after the amendment to inflation).
Despite its slow start, “Snow White” was the first movie in the United States and Canada during the weekend, according to COMSCORE, which collects box office data. She played in 4200 theaters and gave the troubled cinema the second largest opening for this year, behind “Captain America: Brave New World”, which had $ 89 million in ticket sales in the first week.
Among other new versions, the “Alto Knights” gang drama (Warner Bros.), which cost approximately $ 50 million, with the exception of marketing, collected $ 3 million from 2651 theaters. receive Weak reviews.
“Briarclif”, a brave bodybuilding player starring Jonathan Majores, took about $ 700,000 from 815 theaters, a result by the Hollywood observer named “Doa” Majors in The Fields as a return tool after his career when I had answered in 2023 the attack on Haribt. The reviews were Mostly positive.
“Snow White” is divided by critics and the masses. The reviews were only 43 percent positive, according to the spoiled tomatoes, the assembly site. However, among the cinema pioneers, “Snow White” was much better: “audience points” reached 74 percent on Sunday.
Latinians made up 30 percent of the audience, which was 72 percent of females, according to Disney.
According to 1937 “Snow White and the Seven Dwarfs”, Disney has a single problem after another after the start of production in 2021. Panderem resulted in the Coronav virus, the strike in 2023 and its extensive re -formulation in budget excesses. Disney has been criticized by the members of the dwarf community to make creative decisions that involve angry, Doc, Duchess and gang.
The film star, Rachel Ziegler, Latina, has become a thunderbolt rod. Internet users (most of them men) and some right -wing media criticized her, claiming that a Colombian origin actress had no work to play Snow White, and that Disney’s support for her was an example of Hollywood diversity and stock and integration initiatives.
Some of these “Going, Go Br” Victory bosom Online during the weekend.
But analysts retracted this theory, saying that “Snow White” struggled at the box office because basic intellectual property was old -fashioned. At this stage, Disney reshaped most of the most modern classics of animation and forced to move to the second degree real estate in her library, including “Lilo & Stitch”. Its live version reaches theaters in May.
The audience also started within the framework of re -operating the live movies in general, according to analysts, who are citing the revenue at the box office. Disney is aware of this trend and has plans to restore “BAMBI” (1942), “The Sword in the Stone” (1963), “Hercules” (1997) and others. (However, Disney is still working on the direct movie “Tangled”, which is a 2010 moving movie on the Rapunzel story.)
For its part, Universal has a lot of riding in a new edition of the 2010 movie “How to Train”.
When movies reach disappointing ticket sales, studios always say they hope that the oral word will lead to a broader audience in the following weeks. In the case of “Snow White”, it may not be (only) to spin.
David A. Gross, box office analyst in an email on Saturday: “The success of the film will depend on whether he gets” the effect of children’s sitting ” – parents are looking for ways to occupy young children -” and plays well for a few months like “Mufasa” recently. “” Disney knows how to support her films, and this corridor, which includes spring factors, is good. “