New York — UFC joins the parent company on Facebook in a deal that brings mixed martial arts to more fans around the world.
The companies said on Wednesday that their multi -year partnership will give UFC the ability to use META technology and products, including Meta Ai, Meta Cases, Meta Quest, Facebook, Instagram, WhatsApp and Threads, so that UFC fans have more ways to content.
Meta and UFC, whose mother’s company is TKO Group, said she will work together to integrate Meta’s AI glasses into the UFC events.
“Meta has the greatest mind in technology and will share fans to the next level,” said Dana White, President and CEO of UFC.
White stated that Meta is already working on some innovations of the new fighters classification system.
The deal, whose financial conditions have not been revealed, will witness that the Meta brand appears in UFC’s Octagon, as well as through many broadcasts. Meta social media interconnection indicators will be distinguished by the exclusive UFC content.
“I love this sport and I look forward to working with UFC to allow the fans to experience this in new ways,” said Meta founder and CEO Mark Zuckerberg.
Zuckerberg was trained in mixed martial arts and published on the completion of the first Jiu Jitsu championship in 2023. In the same year, there were talks about him and the CEO of Tesla Elusk confused in a “The match cage,” But the event never happened.
Zuckerberg and White are not strangers to each other, with white Join Meta Board of Directors in January.
Zuckerberg and White are among many prominent commercial figures in President Donald Trump’s orbit. After Trump won his re -election in November, Zuckerberg Dinner At Mar-Lago Club at Mar-A-Lago, the president-elect in Florida, Meta donated a million dollars to Trump The opening box. Other large technology companies such as Amazon donated similar amounts.
Trump has been a long -term UFC fans and a repeated presence of the main battles. His relations with White dates back to 2001, when the White UFC hosted at the former Republican Casino Casino in Atlantic City, New Jersey, Trump Taj Mahal. Trump also appeared with White in UFC matches over the years, especially in his 2024 campaign as part of efforts to attract younger male voters.
White was roles speaking in the 2016, 2020 and 2024 agreements and appeared on the stage in the victory party in the Trump election in November.
The shares of Meta Platforms Inc. A little in the middle of the day, while the TKO Group Holdings Inc. shares rose. More than 2 %.