This season, we’re opting for elegance and simple, easy-to-adopt trends, which is why the Olsen fold has firmly established itself as the hairstyle star of 2026.
It doesn’t require sophisticated tools, products, or hours spent in front of the mirror, but it is able to convey a very modern and cool aesthetic. Its success is no accident: it responds to the collective desire for a comfortable and purposeful look. Aside from the beautiful facial appearance, the “Olsen fold” also draws attention to a person’s accessories and outerwear, making it a strategic element of any outfit.
Its versatility has led to it being featured on runways and street style, where it adapts to different lengths, textures and personal styles. Inspired by Mary-Kate and Ashley Olsen’s subtle and timeless style, this hairstyle proves that sometimes less is more.
What is Olsen intensity?
The “Olsen tuck” is a styling technique that involves wearing your hair loosely but carefully tucked into the collar of clothing: be it a light coat, jacket, shirt, coat, or even a high-necked dress. Unlike other updo styles, it is not intended to control or hide the hair, but rather to integrate it into the outfit as part of the silhouette.
At first glance, it seems like an informal, almost improvised gesture. However, the result is quite the opposite: a clean, sophisticated image with a distinctly editorial feel. Hair ceases to be the absolute focus and becomes an element that completes and balances the look.
This hairstyle perfectly embodies the minimalist aesthetic that defines the year, especially spring 2026: clean lines, carefully considered volume, and a more minimalist approach to beauty. What’s more, it suits different face shapes, lengths and textures, making it a versatile and accessible option.
But this trend did not arise out of nowhere. These days, the Olsen twins’ fashion brand, The Row, is one of the most recognizable and sought-after names in fashion. Her influence is reflected in models and celebrities like Kendall, Kylie Jenner and Hailey Bieber, and has cemented the sisters as creators of a legacy that goes well beyond their on-screen careers. Their every public appearance, no matter how rare, confirms their easy style.
It is precisely in this context that the Olsen Fold technique is making a comeback: a carefree, yet intentional, way of styling hair that has been their trademark for decades.
How do you wear the “Olsen Tuck” and elevate any look in 2026?
The magic of the Olsen Fold lies in its adaptability. It can completely transform a simple outfit or elevate a more complex outfit without a lot of fuss or extra effort.