PayPal’s Honey browser extension has been lauded for years as an easy way to find coupons online. But some call it a “scam” then Deep dive YouTuber MegaLag, who accused Honey of “stealing money from powerful people,” came back a year later with a second video saying Honey targeted minors, collected data on people who never signed up for its service, and exploited small businesses.
the First video It mostly highlights Honey’s use of last-click attribution, replacing its tracking cookie with other cookies when you interact with it. the The second video It traces a series of emails between Honey and small businesses that lost revenue from their use of special coupon codes and how it tried to pressure them to sign up as partners, as well as its approach to nurturing YouTubers with large audiences of younger viewers, like Mr Beast.
PayPal released statements after the first video in 2024 saying it follows “industry rules and practices” such as last-click attribution. But creators who may have missed out on money because of this are not happy. Some YouTube channels such as Legal Eagle and GamersNexusare suing now.
Below, you’ll find all of our coverage of the controversy.