YouTube will no longer share its music data Bulletin boardciting objections to how the publication weights streams when calculating its US music charts. This change is scheduled to take effect next month Bulletin boardYouTube Charts will not be able to take YouTube music streaming data into account at all.
In a post on her official blog on TuesdayYouTube criticized Bulletin boardThe policy of giving subscription-supported and paid streams more weight than ad-supported streams when determining their charts. The video streaming platform claimed that despite “extensive discussions,” Billboard is “unwilling to make meaningful changes” to its position. Bulletin board YouTube has included data in its chart calculations since 2013, and began giving paid and subscription streams more weight than ad-supported streams in 2018.
No, that AI-powered country song isn’t No. 1 on the Billboard chart. Yes, it’s terrible.
“Bulletin board It uses an outdated formula that weights subscription-supported streams higher than ad-supported ones,” claimed Lyor Cohen, YouTube’s global head of music. “This does not reflect how fans interact with music today and ignores the tremendous engagement from fans who do not have a subscription.”
This news comes after only one day Bulletin board It announced changes in how it handles different types of flowsin close accordance with YouTube preferences. However, the update wasn’t enough to satisfy his partner of more than a decade.
Bulletin board It currently calculates its charts using “album consumption units”. One unit is equivalent to either the sale of one album, the sale of 10 individual tracks from the album, or a specified number of on-demand streams of its songs. but, Bulletin board The weights flow differently depending on whether listeners have paid for them. It currently takes 1,250 streams across paid or subscription services to equate to one album consumption unit, while 3,750 streams are required for ad-supported streams.
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These calculations will change as of January 17 of next month. While paid or subscription streams will still receive more weight than ad-supported streams, Bulletin board The ratio is reduced from 1:3 to 1:2.5. As such, one album consumption unit would only require 1,000 paid or subscription streams or 2,500 ad-supported streams. This represents a 20 percent and 33.3 percent reduction, respectively, in the number of flows required.
However, Bulletin boardThe changes clearly weren’t enough to satisfy YouTube, which would much prefer that all streams be weighted equally. YouTube will stop providing its music data to… Bulletin board After January 16, one day before Bulletin boardThe changes take effect.
“Streaming is the primary way people experience music; constitute 84% “Of recorded music revenue in the United States. We are simply asking that every stream be counted fairly and equally, whether subscription-based or ad-supported — because every fan matters and every play should count,” Cohen wrote.
For her part, Bulletin board Stands alongside new chart calculations.
“Bulletin board It seeks to measure [music fans’] activity appropriately; Balanced by various factors including consumer access, revenue analysis, data validation, and industry guidance. A Bulletin board The spokesman said in a statement. “We hope YouTube will reconsider and join Bulletin board In recognizing the reach and popularity of artists on all music platforms and celebrating their achievements nonetheless [sic] The power of fans and how they interact with the music they love.”