The rise, fall, and possible return of the food pyramid

Robert F. Kennedy Jr., President Donald Trump’s Secretary of Health and Human Services (HHS) and a man on a mission to “Make America healthy again“He has made no secret of his plan to change what he claims is the country’s toxin-laden food culture. He may soon bring back a relic of the past to help achieve that.

Bloomberg I mentioned The Trump administration is considering bringing back the food pyramid when the Department of Health and Human Services and the U.S. Department of Agriculture (USDA) jointly update the U.S. Dietary Guidelines next month.

“We are about to issue dietary guidelines that will change the food culture in this country,” Kennedy said He told reporters earlier this month. HHS and USDA update the guidelines every five years.

A Department of Health and Human Services spokesperson told Bloomberg on Thursday that “Kennedy is committed to new dietary recommendations rooted in rigorous science” and that “the 2025-2030 Dietary Guidelines for Americans will be a big part of the Trump administration’s commitment to making America healthy again.” A USDA spokesperson said the updated guidelines “will address the epidemic of chronic disease plaguing our nation by prioritizing whole, healthy, and nutritious foods.”

TIME has reached out to both departments about the potential return of the food pyramid. The photo is expected to focus on protein and whole foods, which Kennedy has long supported because it aims to steer the public away from ultra-processed food products, unnamed sources told Bloomberg.

Here’s what to know about the emergence of the food pyramid as a guideline for the American diet, how it lost popularity, and why it may be making a comeback.

Climb the food pyramid

The USDA’s dietary advice initially came as a warning. Published by Wilbur O. Atwater, the famous chemist and nutritionist, wrote in the Farmers’ Bulletin in 1894: “Unless care is taken in the choice of food, it may lead to a one-sided or unbalanced diet, that is, one in which the protein or fuel ingredients (carbohydrates and fats) are supplied in excess. … The evils of overeating may not be felt immediately, but sooner or later they are sure to appear.”

Over the years, US authorities have tried to make recommendations about what Americans should eat, and create images so the public can easily understand the dietary recommendations.

In 1943, during World War II, the USDA issued nutritional advice in the form of the “Seven Essentials,” which took into account potential shortages in food rations, according to Chapter by Carol Davis and Etta Saltus In the 1999 book Eating habits in America: changes and consequences. Three of the seven categories are allocated to fruits and vegetables, and one slot each is allocated to the following: milk and dairy products; Meat, poultry, fish and eggs. Bread, flour and cereals. Fortified butter or ghee. But she did not recommend serving sizes from each food group.

Poster showing the seven basic food groups in 1943. USDA/National Archives

In 1956, the basic seven were simplified to the basic four, and organized into groups: milk, meat, fruits, vegetables, and grains. It also provided rough daily serving suggestions for each group: four servings each of vegetables, fruits, and breadcrumbs, two servings for meat, and “some” for milk and dairy products.

A daily food guide offering choices for frugal families, 1966.
USDA Daily Food Guide 1966. Courtesy of the US Department of Agriculture

In the 1970s, the US Dietary Guidelines, as Americans know them today, began to take shape as a disease They are becoming increasingly associated with unhealthy diets. Dietary fats were increasingly under scrutiny, and in 1977, a Senate committee led by Senator George McGovern (D, SD) issued dietary goals for the United States that recommended consuming less sugar, sodium, and fat—and more complex carbohydrates and “naturally occurring” sugars.

Then, in 1980, the US Department of Agriculture and the Department of Health and Human Services issued Seven-point dietary guidelines for AmericansExcessive consumption of sugar, fat, saturated fat, cholesterol, and sodium has gained increasing recognition as risk factors for chronic disease. To illustrate what a healthy diet might look like at that time, the USDA, in collaboration with the US National Red Cross, introduced consumers to the “Food Wheel: A Pattern for Daily Food Choices” in 1984.

the "Food Wheel: A pattern for everyday food choices" It was created by the USDA in cooperation with the American Red Cross.
The Food Wheel: A Pattern for Everyday Food Choices was created by the USDA in collaboration with the American Red Cross. Courtesy of the US Department of Agriculture

Four years later, the Food Guide was issued in pyramid form. The width of the level of the pyramid roughly indicated the proportion of food rations: at its base were bread, rice, cereals and cereals, which must have contained the largest rations; At its peak were fats and sweets, which should be consumed in moderation.

Food pyramid 1992
Food pyramid guide. National Archives and Records Administration

Fall of the food pyramid

But even the pyramid has been criticized because it remains too broad and vague. For example, it recommended that Americans eat 6 to 11 servings of grains, but details such as serving sizes and which specific food items within each category are considered healthier options (such as brown rice compared to white rice) remained unclear. Critics have also highlighted how it fails to take into account individual differences in nutritional requirements, such as different ages and health demographics.

To address these concerns, action Started in 2003 To update the pyramid, two years later a new version called MyPyramid was released. It was outfitted with ladders, intended to remind Americans of the need for exercise, and its food sections were turned sideways, in bands of different colors to represent different food groups: orange for grains, green for vegetables, red for fruits, yellow for oils, blue for milk, and purple for beans and meat.

MyPyramid (L), a new icon and interactive nutritional guidance system that replaces the old food pyramid, in Washington, on April 19, 2005.
The screen shows the new MyPyramid (left) that replaces the old food pyramid, in Washington, D.C., on April 19, 2005. Joe Raedle – Getty Images

In 2011, the United States abandoned the food pyramid in favor of what it called MyPlate, which used a plate to represent what the average person should eat according to the most recent Dietary Guidelines for Americans. Tom Vilsack, then Secretary of Agriculture, called MyPlate “a simple, visual, research-based icon that is a clear, unambiguous message about portion size.”

MyPlate’s recommendations are easy to follow: Half your plate should be fruits and vegetables, and about a quarter should be grains and protein. A smaller plate on the side was reserved for dairy products. the goal, It was also presented by then-First Lady Michelle Obamathe goal was to make the American plate look like the one shown in the MyPlate graphic.

MyPlate_blue
MyPlate, which replaced MyPyramid. MyPlate.gov/USDA

Possible return to the food pyramid

Details about what the new dietary guidelines will look like are still being discussed, Bloomberg reports.

Kennedy, who as secretary of the Department of Health and Human Services oversees nutrition standards, has publicly advocated against ultra-processed foods, which he claims are “poisoning” Americans, and blames such products for causing chronic disease and rising national obesity rates.

But Kennedy also promoted misinformation about food. He spoke against Seed oils Such as canola and soybeans, although experts have touted their health benefits and endorsed beef tallow as an alternative. He has too I embraced raw milkAlthough food safety experts have warned of the high risk of food-borne illnesses from eating them.

The upcoming guidelines have caused concern among nutrition experts, given Kennedy’s beliefs. At an event in Colorado in July, Kennedy said the guidelines would “Emphasizing the necessity of eating saturated fats“, and she associated with health risks. That same month, Kennedy too Promoted full-fat dairy products, criticizing what he described as “the attack on whole milk, cheese and yogurt” when he announced his sweeping overhaul of the country’s dietary guidelines.

HHS Secretary Kennedy and Agriculture Secretary Rollins make an announcement
Secretary of Health and Human Services Robert F. Kennedy Jr. eats an ice cream cone during a news conference on the steps of the Department of Agriculture in Washington, D.C., on July 14, 2025. Michael M. Santiago – Getty Images

Kennedy: “The dietary guidelines we inherited from the Biden administration were 453 pages long.” He said In August, though The current guidelines are only 164 pages. “They were driven by the same commercial motives that put Froot Loops at the top of the food pyramid.”

While it is possible to bring back the food pyramid, albeit likely with different details, Kennedy noted that the new guidelines in their entirety would only be a few pages.

Such a reform reflects “a bit of a misunderstanding of the role that dietary guidelines play,” says Kevin Klatt, a research scientist and instructor in the Department of Nutritional and Toxicological Sciences at the University of California, Berkeley.

“The title says it’s ‘for Americans,’ but the user is not actually intended to be an American audience,” Klatt said He said in August. “Since 2005, the Dietary Guidelines have been intended for use by health care professionals and as a policy document. The current administration seems to want to undo that, and does not seem to acknowledge that it is a political document.”

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