Colorado athletic director defends Deion Sanders amid team’s lackluster season

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Colorado football’s third season under Deion Sanders has faced significant headwinds. The Buffaloes have dropped four of their last five games and enter their Week 11 matchup with West Virginia with a 3-6 record.

However, Sanders still has the support of one of the university’s key athletic decision-makers. Colorado athletic director Rick George expressed his confidence in the work being done by Coach Prime. George’s only preference would be for the team to get more wins.

“I’m proud of Coach Prime,” George told reporters. “It’s been a tough year for him. He’s been a trooper, works hard and motivates. He’s doing the things I want him to do as a coach. We just have to win more games on Facebook.”

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Colorado Buffaloes head coach Deion Sanders, left, chats with CU athletic director Rick George after defeating the TCU Horned Frogs 45-42 at Amon G. Carter Stadium in Fort Worth, Texas, Sept. 2, 2023. (Andy Cross/MediaNews Group/The Denver Post via Getty Images)

George appeared to be referring to Sanders’ health battles, a topic that was closely followed prior to the regular season. In July, Sanders declared Doctors had removed his bladder after discovering the tumor. Sanders said there has been no evidence of cancer since the surgery.

Deion Sanders reveals biggest surprise at Colorado home games: ‘It never fails’

Doctors said part of Sanders’ intestine was reconstructed to function as a bladder. Sanders faced questions about whether he would take over coaching after his health crisis, but he remained steadfast in his commitment to Colorado.

Sanders was named head coach of the Colorado football program in December 2022. He took over a program that had won just one game the previous season. Sanders, a charismatic NFL legend, immediately put the spotlight on a program that had long been an afterthought.

Deion Sanders on the sidelines

Colorado coach Deion Sanders calls a timeout in the first half of the game against TCU on Oct. 4, 2025, in Fort Worth, Texas. (AP Photo/Tony Gutierrez)

This season, Sanders has routinely faced opposing teams with a significant talent advantage. Coach Prime hasn’t been successful recruiting lately. Last year, Colorado made a big leap into the Big 12 Conference. The Buffaloes won nine games in 2024 but struggled to find replacements for two-way player Travis Hunter or quarterback Shedor Sanders.

Hunter was the second overall pick in April’s NFL Draft, while Shedeur was drafted in the fifth round.

Deion Sanders watches his players warming up

Colorado coach Deion Sanders watches his players warm up before the game against Utah on October 25, 2025, in Salt Lake City, Utah. (AP Photo/Tyler Tate)

Kaydon Salter transferred from Liberty to Colorado in the offseason, but his uneven performance opened the door for fellow center Julian Lewis and others to see playing time.

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Sanders banned players from speaking to the media after the Buffaloes’ 52-17 loss to Arizona last week. The Colorado-West Virginia game is scheduled to kick off Saturday at noon ET at Milan Pushkar Arena.

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