As fears between the talents of Hollywood surrounding artificial intelligence are increasing, Beverly Hills talents collect a line on behalf of its customers.
San Francisco, WME Openai, told San Francisco that she chooses all its clients from the last update to Sora, the Stanp from AI Startup. The Openai resolution mainly places that the company does not allow the use of its customer suspicions or pictures in the latest update to the video post application.
The latest version of Sora adds audio effects and dialogue to videos, Olympic gymnastics procedures, diving and other activities. The tool also allows people Download a video of man And put them in different environments of the fence, in a feature called “Cameos”.
“Our position is that artists must have a choice of how they appear in the world and how their likeness is used and we notified Openai that all WME customers are removed from the latest Sora AI updates, regardless of whether IP rights have chosen IP, our customers are linked to our customers.”
Hollywood is wrestling with innovations in artificial intelligence, which is expected to create more efficiency in production but disrupts the functions of artists, actors, writers and other talents. Last week, actors and Guild Sag-Aftra were in a stir about a digital figure, Tilly Norwood, created with artificial intelligence.
He said the creator of Norwood International broadcast It wanted to be the creation of Amnesty International is Scarlett Johansson or Natalie Portman. This did not sit well with Sag-Aftra, who claimed that Norwood was trained to do a “countless professional artists” without compensation or permission.
Openai did not immediately respond to a request to comment on the WME decision.
In a blog post on September 30, Sora updated, the company He said Users control their likeness through a veil.
“You just decide who can use your veil, and you can cancel or remove any video that it includes at any time,” said Openai. “Videos containing your veil, including drafts created by other people, can be shown by you at any time.”
Wall Street Journal pEPORTED That before updating the Sora, Openai called the talent and talent studios, allowing them to know IP holders, “they will have to request Openai explicitly not to include their copyright materials in the tool videos created.”
Sura’s update received a reaction from some of those familiar with Hollywood. Days after Wme sent her note to agents, CEO of Openai Sam Altman He wrote in a blog post on Friday The artificial intelligence company will provide rights holders “to control more granules to generate personalities, similar to the formalty form but with additional controls.”
He said that many of the rights holders are excited about this “interactive fans’ imagination” but “they want the ability to determine how their characters are used (including at all).” Altman said he wants to apply the same standard for everyone and allow rights holders to report how to follow up.
Openai did not immediately respond to a request to comment on what the granular control elements would require.
“There may be some edge cases for generations that should not, and get our staple to work well will take some repetition,” Altman wrote in his blog post.
Altman also said that the company plans to earn money from generating video and sharing these revenues with rights holders who want their personalities to be created by users.
“The exact model will take some experience and error to know that, but we are planning to start soon,” Altman wrote.
Hollywood talent agencies did not respond immediately to comment on the position of their agencies on the latest Sora update.
Technology companies have argued that they should be able to train artificial intelligence models on the content available on the Internet and to offer relevant information under the doctrine of “fair use”, which allows limited reproduction of the content without permission from the copyright holder.
Some studios, such as Lionsgate, have chosen partnership with artificial intelligence companies to use tools in areas such as the storytelling. Others, including Disney, Warner Bruce Discovery and Universal, sued Amnesty International for the violation of publishing rights.