Figure 1: A year ago, NPD believed that the revenue of the American Games Market was very flat. Now, the tracking company realizes that the market is constantly growing for years.
Figure 1: A year ago, NPD believed that the revenue of the American Games Market was very flat. Now, the tracking company realizes that the market is constantly growing for years.
Figure 2: The “physical” share of the American Games market has decreased faster than we thought, according to the new numbers of NPD.
Figure 2: The “physical” share of the American Games market has decreased faster than we thought, according to the new numbers of NPD.
Figure 1: A year ago, NPD believed that the revenue of the American Games Market was very flat. Now, the tracking company realizes that the market is constantly growing for years.
Figure 2: The “physical” share of the American Games market has decreased faster than we thought, according to the new numbers of NPD.
Figure 3: In the 2016 report, the increase in digital sales was largely filled with the gap left by the slowly hanging material sales.
Figure 3: In the 2016 report, the increase in digital sales was largely filled with the gap left by the slowly hanging material sales.
Figure 4: In the 2017 report, physical sales are a small part of the growing pie that grows steadily thanks to digital revenue.
Figure 4: In the 2017 report, physical sales are a small part of the growing pie that grows steadily thanks to digital revenue.
Figure 3: In the 2016 report, the increase in digital sales was largely filled with the gap left by the slowly hanging material sales.
Figure 4: In the 2017 report, physical sales are a small part of the growing pie that grows steadily thanks to digital revenue.
Last year, the “basic facts” report of entertainment software suggested that the American game industry had achieved “content” annually with a value of $ 16.5 billion (with the exception of devices and accessories). In this year’s report, this number grew to 24.5 billion dollars, an increase of approximately 50 percent in 12 months.
No, the video games did not actually become half again as common among Americans over 2016. Instead, NPD tracked simply updated the way the digital game sales world is calculated. This “reformulate” the true size of the US game industry helps highlight the transition of the game as a whole from a company that relies on physical goods to one dominated by digital downloads and online purchases.
You can see dramatic changes in NPD industry estimates for yourself by looking at ESA’s basic facts about computer games and video games. between 2016 edition and Recently 2017 version From the report, “total spending on consumers” over the past few years may have changed significantly, as you can see in the above chart (Figure 1) and the table below.
| year | 2016 report | 2017 report | difference. | % DIFF. |
|---|---|---|---|---|
| 2010 | 17.1 | 17.5 | 0.4 | 2.34 % |
| 2011 | 16.7 | 17.6 | 0.9 | 5.39 % |
| 2012 | 15.2 | 18.9 | 3.7 | 24.34 % |
| 2013 | 15.4 | 20.2 | 4.8 | 31.17 % |
| 2014 | 15.4 | 21.4 | 6 | 38.96 % |
| 2015 | 16.5 | 23.2 | 6.7 | 40.61 % |
| 2016 | us | 24.5 | us | us |
Table 1: Annual spending on the American game content (billions of dollars. Source: NPD)
This is not a simple difference – during the 2015 evaluation year, old numbers and new numbers are separated by more than 40 percent. Moreover, while old numbers show the video game market in the United States a little declining in recent years, updated numbers show that the industry has been growing at an annual rate of about five to eight percent since 2012. Newzoo $ 23.5 billion in the American Games Market In 2016.
What caused a contradiction in these historical estimates? I contacted NPD and got the following interpretation from David Riley’s spokesman:
The numbers are renovated to calculate the best portable, digital and dumping games. EEDAR, enlightened data from DLP [a “digital panel” of data directly from publishers]And DLC’s re -spending is what led to redesign processes.
In other words, until very recently, NPD did not have a very accurate idea of how much American players spend on games and DLC downloads via keyboards, personal computer and mobile phones. Only by obtaining new data from publishers and other sources, NPD has begun to realize the extent of its impact on the impact of unparalleled games on the market.