On the personal computer, the games distributed on the tablets in the physical boxes have been practically wrong around the market for years. Fate 2The distribution of sales highlights how the control unit games market (without attention) goes towards this point as well.
in Debent call this weekActivision revealed that more than 50 percent of Fate 2The sales of the keyboards came by downloading instead of the retail disk. This is a “new high sign” for the company, which is higher than “20 to 25 percent” from Call of DutyControl unit sales are usually represented by digital copies, according to Activision (though this Call of Duty World War II He sees “a higher digital advance … relative to any prior Call of Duty the address. “) Even for games that focus online like Overwatch And the original amountThe company said that only 30 to 40 percent of the control unit sales usually come from downloads.
More importantly, he does not see Activision Fate 2The majority of the digital control unit as outside. “Historically, we saw that the digital mix increases in about five points per year,” said Activision Cfo Spence Neumann in the profit call. with Fate 2Neuman says that the digital majority in the console, “we think we see some acceleration in this digital transformation.”
This acceleration that can drive the control unit market quickly via the digital turning point, and that Activision is not alone in referring to the speed of the digital transformation of the console market. Earlier this year, EA said that It expects 40 percent of its control unit games sales of downloads In 2017, this is a big leap from 30 percent of sales in 2016And a big step towards EA’s long expecting that it “will be a 100 percent digital company, and there will be one day. It is inevitable.”