Do you want to get the alpha generation in cinemas? Look at video games.
Children still like to go to movies, according to a new high -level research report. But the privileges they care about are not the traditional fare in Hollywood popcorn.
Seven of the 10 best entertainment privileges that the smallest generation of cinema pioneers are the characteristics of video game, according to a study conducted by the National Research Group (NRG).
The first five titles that Gen Alpha Kids, which are generally considered to be between the ages of 12 years or less, are talking about Roblox, “Minecraft”, “Fortnite”, “Grand Theft Auto” and “Pokémon”, all of which originated from the world of video games. The game “The Avengers” was 6th, which is Marvel and Walt Disney Co. From the company “The Vinger” ranked 6.
Studios began to catch up. Spring “A Minecraft”, based on the famous game where users build and explore different worlds, have great success. The film, which was adapted by Warner Bruce and the legendary entertainment of the big screen, achieved $ 955 million at the global box office, according to COMSCORE. Young fans mobilized the theater, chanting during the important scenes of the players.
“Games are a very important part of General Alpha’s culture because they provide an essential place for socialization,” said Fergus Navratnam Blair, Vice President of Trends and Futures at NRG. “Social games platforms such as Roblox and Fortnite give them the opportunity to spend time with their friends, build societies, and develop a sense of their identity.”
This can be a shift in the way that the theaters and studios of Gen alpha, a main population group born in 2013 on a rook, for their future survival. Compared to thousands of years and the tenth general, a higher percentage of Gen alpha (38 %) said they will watch a movie in theater instead of waiting for his broadcast service if their friends are talking about it, NRG said.
Nearly 60 % of Gen Alpha members said they enjoy watching movies in theaters more than home, according to NRG, which polled more than 6000 American film pioneers in May and June this year. The majority of children included in the survey between the ages of 6 to 12 said that the reason they go to the theater is to spend time with friends and family and “to make the movie’s vision feel like a special event,” according to NRG.
“We see the signs in this demographic that you really appreciate the experience of watching movies in theaters,” said NavAratnam-Blair. “The fact that they grew up surrounded by phones, tablets, and other types of devices, if any, it seems that they made them more appreciated for the opportunities they get from all of this.”
He said that the stories that resonate with General Alpha can come from the privileges they already know, such as “Minecraft”, or those like “Wicked” that inspire them to create a fans’ imagination or show them by wearing clothes like characters.
Indeed, studios are marketing their films to reach younger consumers on frequent platforms including Roblox and Tiktok.
NavAratnam-Blair said the cinema theaters can help meet the needs of General Alpha by making viewing an experience, such as selling food that matches the characters you eat on the screen.
It is still possible to attract the younger fans to see a movie in the theater if it is a special event that happens after the title began to broadcast. For example, many people attended singing shows for the famous animated movie “KPOP Demon Hunters” in theaters even after broadcasting first on Netflix. The lyrical version of the film was the first movie at the local level during the weekend, and it was briefly in the theaters, with an estimated $ 18 million in ticket sales.
“This generation offers hope in the future of theatrical cinema,” said NavAratnam-Blair. “We only need to understand what they are looking for, that experience, and play in it in a way that gives them what they are looking for from it.”