Ford says it invests $ 5 billion in EV production, with a new model to start from $ 30,000

Ford invests $ 5 billion to change the way electric cars are made, a step that the auto manufacturer says will allow it to manufacture models starting from $ 30,000 – much lower than the average price of EV.

Derborn, Michigan, said on Monday that it will invest two billion dollars to update the Lyzville assembly plant and another $ 3 billion to build a new batteries factory in Michigan, which is part of his payment to produce more EVS at reasonable prices.

The company revealed the new “Universal EV platform” at Monday’s event, as the CEO of Ford Jim Farley described it as “the most extreme change in how we designed and how we build vehicles in Ford since the Model T” presented by Ford in 1908.

According to Ford, the new assembly line will be organized similar to the “assembly tree”, with three different lines that converge to one, instead of one assembly belt.

Ford said on Monday that the new assembly line will form more like a “assembly tree”, with three different lines that converge to one, instead of one assembly belt.

Ford Motor Company


“The method of building a vehicle, we are confident, is the first time that anyone has done so anywhere in the world,” said Doug Field, head of the Ford Digital Design and Design Department at Monday’s event.

The company said that the design will lead to a faster, smoother assembly process and improve the work environment for employees through less fresh planning.

“Ford advertisement is very ambitious, because it includes a new production process and a new car,” Patrick Anderson, founder of Anderson Economic Company in Michigan, said in an e -mail to CBS Moneywatch. “If they can already pull a 40 % less production line of work stations and 20 % of the parts, this will be worth calling” Model T Momnt “.

The first EV for Ford from the new system

The first producer of this new production system will be a four-door medium-sized truck, which will appear for the first time in 2027. Farley said on Monday that the new car will accommodate five people and features a “boom”-a front storage compartment-in addition to a picky truck bed.

The car will start from $ 30,000. In comparison, the average price of a new electric car in July was about $ 56,000, according to Kelly Blue’s book.

Field described the shipping capabilities for the new vehicle, referring to the truck as a “mobile power station”.

He said: “The outlets in the back can give you a high strength and allow you to deliver anything from the tools to the refrigerator, and it can provide backup energy to your home.”

Ford said that the medium -sized electric truck can be produced by up to 40 % faster than other vehicles in the Laizville assembly factory due to the new process.

In another effort to reduce costs, the auto company also reduces the number of components that enter each car. Ford said that the vehicles produced on the “EV global platform” will get 20 % lower parts of a traditional vehicle.

The company will also use smaller batteries of cobalt and nickel that will allow it to achieve “cost gains”, according to Ford’s joint video.

Anderson said that Ford has cut off its work for them, given that the new truck will need to be at competitive and economic prices. According to the automotive expert, the cost of charging EV trucks currently on the market is much higher than the price pump for the gas -powered versions. a report From Anderson Economic Group, Beck App drivers face in New York, California and Michigan “much higher costs” if they depend on EV.

However, a low -cost truck model can successfully stimulate the company’s new chapter in EVS manufacturing.

Anderson said: “If Ford shows the industry, it can build and sell a reliable, built -in EV truck for $ 30,000, many of them will sell, and open the door for sedans using the new production process,” Anderson said.

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