Chatbots vibrate artificial intelligence in the way we use the Internet, and change the search deal for clicks that formed the web scene for decades. Companies are scrambling to control.
Juanna Samarz, host:
Nearly 20 years have passed since Google added as action to the dictionary. It is synonymous with online search and helped in forming the Internet. But now, chatbots vibrate artificial intelligence. John Ruwitch from NPR takes a look at how to adapt some companies. Note – Google is a financial supporter of NPR.
John Roice, byline: Nate Hake career took an adventurous turn nine years ago.
Nate Hake: I left my companies ’legal function in 2016. I thought I would take a year to travel in the world.
Roice: On the road, blogging started. Something led to something else, and now runs a travel site called Travel Lemming.
Hack: I live in hotels, literally (laughter).
Ruwitch: Hake publishes advice and reviews, such a video that you made.
(Soundbite from the Archiving Registration)
Hack: Hey, guys. So I am coming to you from Ushguli, the highest constantly occupied settlement in Europe and just, like Georgia’s favorite part.
Roice: Like countless other sites, Travel League managed to stay at work due to a large, unwritten deal that supports the way the Internet works.
Hake: Google Crawls on web sites and then provide search results.
Ruwitch: Traditionally, the list of links was. These links get clicks, and web sites get visitors. For many publishers, such as Travel Lemming, they earn money from ads and referrals to products and services.
Hake: Making a travel blog is a size game. You need a lot of readers to be economically viable because you make a penny or two for every visitor.
Ruwitch: Most AI Chatbots work differently. They put the answers in the foreground and the center, instead of the links. Google’s research continues to produce web links, but it now provides AI’s productive answers at the top of some inquiries.
Hack: So it is no longer a search engine, it is an answer engine. What had the effect of doing was just reducing clicks.
Ruwitch: Hake says he believes that Google has also changed the research algorithm at the time when it began to focus greatly on artificial intelligence in late 2023, and believes it contributed to the collapse of traffic. In a statement of NPR, Google said that the site traffic can be fluctuated for many reasons. She said that these algorithm updates were separate from launching the features of artificial intelligence research. Google said it gives priority to sending traffic to the web, and wants to lead to artificial intelligence research experiences to clicks.
Publishers say the threat of artificial intelligence is real. Some accused artificial intelligence companies of violating copyright by consuming content without licenses and providing answers based on the work that others have done. Companies are scrambled to reach solutions. One of them is Cloudflare, a main web safety player. Matthew Al -Amir is its CEO.
Matthew Brinns: If we have an increasing network on the Internet, which I think is inevitable, the web business model needs change, and content creators need compensation in a different way.
Ruwitch: The Cloudflare approach, which was disclosed in July, is called for all crawls. Customers can now switch a key online so that when artificial intelligence robot tries to visit their website for information, it prohibits them if they do not pay a fee. The prince says it is a first step in addressing a big problem.
Prince: If the content created personnel cannot compensate for their content, they will stop creating content, and I think we will all suffer as a result.
Ruwitch: Others run the other direction, directly in the arms of artificial intelligence. Chris Andrew is the CEO and founder of Scrunch Ai. Scrunch tries to help customer sites to join them by AI BOTS so that her name or products appear in AI’s answers.
Chris Andrew: We see desperate companies for their content consumed by artificial intelligence models.
Ruwitch: It talks about companies that sell products and services, such as sports shoes or oil changes. Andrew says the vision can lead to more transactions, even if there are lower total clicks. He sees a future in which a completely new network appears after a person to feed artificial intelligence. Web sites are designed today, full of pictures and videos, primarily to get an eye eyebrow.
Andrew: So I have a thesis that we will move to the invisible internet because the Internet will be for artificial intelligence.
Ruwitch: And AI wants words.
Andrew: The secret in the name. Long language models want the language. As a society, we have built a very confusing, very designed and excessive internet internet.
Roice: Web sites as we know them will not fade completely. People will still need to visit them to buy things. This is where Nate Hake believes that there may be a future for travel. His company recently launched the Paris Planning Planning Service, as it branching into other destinations soon.
Hake: We may even be a source of information within five years. We may be more than a tourist company.
Ruwitch: Tours, after all, are personally, as he says, and cannot replace artificial intelligence. John Rewsch, NPR News.
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